MATTHEW KOSINSKI | June 19, 2015

Earlier this year, employer branding firm Universum released a four-part study, “2020 Outlook: the Future of Employer Branding.” Based on a survey of more than 2000 HR professionals and CEOs from around the world, the study looks at where employer branding is today and how employer branding may evolve over the next five years. In the course of the next few weeks, we’ll be exploring each piece in this study in a series of posts. Today, we take a look at part two of the study: “The Employer Brand Misalignment.”

https://www.recruiter.com/i/how-to-start-building-a-better-employer-brand/